Two Basic Laws of Marketing

Posted on 24. Feb, 2009 by charles in Internet Marketing

Hi There,

Charles and Scott here again with another 8:01
installment of your marketing emails.

Something has really bothered me as of late and
it is that most folks are not aware of some basic
laws in marketing and sales.

There we go again, saying the dirty word… Sales.
Hey, if that is really the way you think about it,
then maybe this profession is not for you.

I mean nothing happens at all whether you are in
manufacturing, service or internet services until a
sale is made in some form or fashion.

I have already discussed with you how folks will
purchase from those folks they know, like and
trust, however what is the secret formula for that
to happen.

OK, I will go into this a bit deeper, however there
are two very basic strategies you need to discover
and use with your marketing plan.

First — Scarcity. This is a common emotion that can
be used extremely well if done properly. One thing I
want to add before I go ahead and tell you how it works.

Under no circumstances are you to fake scarcity! If
you say there are only 499 copies left, then cut off the
promotion when number 499 is sold — or close enough
to that number. You will have made a bunch of money.

In that manner, don’t get greedy, if something is selling
well and you have promised to cut it off at 499, dont keep
selling the product just to make a buck.

I am sure we have all seen the basic sales page that
advertises there is only 500 copies… 315 no only 264 left
as of this writing. If that is the case, you as the promoter
owe your paying customers, that honesty and integrity
with ending the promo when you have hit your numbers.

Secondly — Reciprocity. What this means is when you
offer something of value to a potential client or customer
and don’t charge for it… no strings attached.

Think of it this way, have you ever gotten a letter from a
charity and there was a $1 or $5 bill inside of the envelope
as a gift. How did that make you feel?

Well, there were probably 2 emotions that popped up. Glad
that you got a $1 or $5 bill, but at the same time a bit of
guilt came over you.

You probably deep down inside thought, this charity can
not afford to send me money, I should be sending them
money to feed the starving children of antartica… or some
other place.

You think some more after you read the letter and see the
pictures of the poor starving kids or abused animals or
homeless people in your city, and decide to send a check
to the charity for $50 or $100 or even $10.

Charities really understand this concept and it can be quite
effective in dealing with any of you customers or clients.

You want to be careful, you do not want to abuse this system,
if the prospect or customer thinks that they are being
manipulated, it can backfire on you big time.

Changing the subject, Charles and I are in the process of
creating a course designed to teach everyone from Newbie
stage to old pro how to create an information product from
scratch quickly and profitably.

Why do we mention this? We need your input. If there is
anything you would like to see us include in our course or
if you have any nagging questions you want answered, please
comment on the blog or send us a reply email.

Until tomorrow,

Charles and Scott

–
Hoping You Have A Very Successful Day,

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5 Responses to “Two Basic Laws of Marketing”

David Breth

24. Feb, 2009

Charles,

May we have your permission to reprint this article?

Dave

MAGICTAINMENT
David Breth
Lindy Scarborough
(443) 490-1334
Scott

24. Feb, 2009

David,

I am certain that I speak for Charles when I say of course you can reprint this article, just make sure that you reference our blog when you do. It is a lot easier just to send someone to the main link:

http://ckirkland.com

That way they can scroll through all of the posts. I hope this helps you in your quest to make more money online. Or you can just reference the post directly at:

http://ckirkland.com/2009/02/two-basic-laws-of-marketing

Scott
TAMZALI Ridha

24. Feb, 2009

You are right
Iam in it since long
Clean business can be, but the personwho appliy it will be out of his time
They may laf of the person who prictice rightsuousness
best regards
ps: personnel link will be the best if you want to have my real opinion
John Abert

24. Feb, 2009

Hi Charles,

First off, your link to this page didn’t work for some reason. It took me to a search engine page, even though when I finally got here by playing with the code, the addresses appear to be the same. Strange! On the other hand, I commend you for sending out very useful information in your emails, rather than just sending out sales pitches all the time!

Anyway, on suggestions for your training: don’t tell the students “what” they should do….tell them “how” to do it. We have been involved with marketing for over eight years now, and the thing that I see left out of nearly all training and information products is the technical aspect of how to actually DO the tasks. For instance, no one comes right out and TELLS you how to actually get your information products uploaded to the server so that a customer can download them. We spent literally months of part-time trial and error before we discovered that some server control panels (C-panel and Plesk) have a form on the control panel where you can just enter the file name, and it will do it for you. Until we discovered that, we waded through all kinds of technical jargon that we didn’t understand, and most of which was not relevant to what we were working with.

As with most things on computers, instructions seem to be written by gurus who have done it all their lives, and they seem to think that just because they know it, the rest of us are supposed to be mind readers. I am a master electrician and robotics technician by trade, and have been working with computers of one kind or another since 1986, have designed custom machines and controls, written the instruction manuals for many of those machines, and even I can’t figure some of this stuff out without researching it! That can take a lot of time, and lead to a lot of dead ends and useless information.

We would like to see the over-all methods of teaching change for the better by including more of the “how” to do it, and not just the “what” to do. We know that this would help many more people and save them a lot of time and frustration spent on research! After eight years, we have come to the realization that people need more in the way of technical tips and tricks, and that’s why we are moving in that direction with our own site. There’s too many newbies that get frustrated with technical issues, give up and never get off the ground with their marketing, and it shouldn’t be that way. Let’s end that trend.

John W. Abert
Azgrand.com
Scott

25. Feb, 2009

John,

I really don’t mean to be harsh in what I am about to say, truly I don’t so please don’t take it that way.

I can appreciate your frustration with not having the exact how to spelled out in our emails. Not to sound brash, however there are many out in internet land that don’t have the basics down pat as to where to start looking or getting the right tools in place.

People who get an idea that marketing on the internet is an easy thing to do, on one hand they are correct it is easy, however it takes study just like you had to learn robotics and apprentice as an electrician when you started out.

Both Charles and me have tried to guide folks in the proper direction to go to start their own business and finally make things work for themselves.

We have recommended many tools to use that are very user friendly and have great tutorials with them.

There are certain “laws” or theories that when put in to action, certain results will occur. Just like if you adjust the air pressure or hydraulic pressure on a robotic welding machine.

I really do not have an answer for you other than to get with the creators of the software or program and ask for some “hands on” mentoring or guidance.

Without taking an immense time away from our jobs, it would be very difficult to teach the basics or hosting or setting up a web site or using an autoresponder etc.

I do know that every single one of the products we have offered to folks comes with either videos or manuals that make putting those tools to use very simple indeed.

Thanks for all of your input, we really do appreciate it.

Charles Kirkland

Two Basic Laws of Marketing

5 Responses to “Two Basic Laws of Marketing”

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